situation of bottle water market
① Government-backed bottled water market
The water industry has grown up to a massive size. It is not only an essential element but a product that creates value in itself. There is fierce ongoing competition to enter and monopolize the water industry, but the market in Korea is still in its initial stages.
If the 19th Century is seen as the gold rush, the
Focused on the product with
‘Alkali regenerated water’
Tried to deliver
healthy and soft image
Cool and young image for Target customers ofWomen in 20s
Emphasized ‘mildness’ by promotingto ‘shake’ it
Main Competitors
참이슬
M/S : 47.1%
진로
Long History
First Mover Advantage
2 types for different
products: Classic & Fresh
좋은데이
Ⅰ. Introduction
1. White soup ramen
There was a big hit in Ramen industry in 2011. So many people tried to eat white ramen. Market portion of white ramen was so large. Especially 꼬꼬면 was a number one brand in ramen industry for some months.
This big hit came from TV program 남자의 자격. There was a ramen contest in this program. 꼬꼬면 took first place in this contest. Most pa
ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategies in order for them to adjust to the new circumstances.
★Writing : Writing is one of the most challenging task for novice L2 learners. Considering students’ ability, the lesson asks for a minimum amount of writing. The students read the passage and fill in the blanks thereby using focused grammatical form within context. Also, students are asked to write a short sentences using subjunctive mood in order to express their feeling on hypothetical pos
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
Situation
2007년 12월 기준 직원 수는 국내 1,700명, 해외 1,300명등 3,000명에 이른다. 9개 해외 자회사를 두고 있다. 2009년 말 기준 매출액은 \634,742billion이고, 시가총액은 \4trillion 조원에 이른다. 2008년 창립 11주년을 맞았는데, 1997년 창업당시와 비교해 직원은 17명에서 17,00명으로 100배, 매출은 2억 원에서 3,670
Ⅳ. 본문 강독
1. Narrating the Nation : An Imagined Community
National cultures are composed not only of cultural institutions, but of symbols and representations.
민족 문화는 문화 제도와 상징과 재현들로 구성되어 있다.
A national culture is a discourseㅡa way of constructing meanings which influences and organizes both our actions and our conception of ourse
* what’s underclothes?
undergarment worn next to the skin and under the outer garments
* underclothes’ origin
In 4th century, as the movement towards northern part, the Germanic race invented underclothes to protect themselves from the severe coldness in winter.
* ‘red underclothes’
there is such kind of tradition that when sons and daughters receive their first salary, they
동 사 의 종 류
1. 1형식 문형: S + V (완전 자동사)
* I go to church on sundays.
* Nowadays farming doesn't pay.
◇ pay는 타동사로 쓰이면 지불하다, 청산하다의 뜻.
자동사로 쓰이면 보답하다, 수지가 맞다의 뜻.
◇ be가 완전자동사로 쓰이면 존재하다, 있다.
◇ do가 완전자동사로 쓰이면 편리